GBSynergy provides customized training for users of JD Edwards' software. Hype created the graphics, layout and messaging for the company's brand new trade show booth. The objectives were to attract new business and promote GBSynergy's new identity. It worked. The booth puts the company head and shoulders above its competition. At its debut trade show, the new booth garnered almost 200 leads, which kept the sales force and training staff busy for a long time. The company is delighted and so are we.