Executive Resource Center is a human resources consulting firm that offers more than 40 services to major companies. We used a simple form, the colon, to represent the company's wide variety of services. We used a classic font to represent ERC's knowledge and its dedication to best practices. The extra heavy business card stock projects ERC's permanence. ERC's identity is corporate in feel, to mirror the companies it serves – but it's corporate with a twist. For example, we used the colon as a die cut on the edge of ERC's business cards, which sets the company apart and creates an indelible impression. Which is exactly what we had in mind.