Compaq Storage is the largest data storage company in the world. Naturally, the company wanted employees, customers and potential customers to know that – and to use the same language to describe and sell it. Hype developed and produced a clever (if we do say so ourselves) eight-minute CD-ROM presentation. It described the benefits and explained the technology of Compaq Storage capabilities in everyday language. We know the CD was successful because Compaq reordered it three times, 10,000 copies each time.