Hype developed a multi-piece invitation for the Denver Heart Association's annual gala, which raised a record $750,000. We had to be especially inventive because of budget constraints. For example, we found the Hawaiian pattern on the Net and took a digital photograph of a friend's seashell collection. The invitation folds out to become a poster and the patrons party invitation is in the shape of a surfboard. The Beach Boys liked what we did. And so did the Association.