This is one of
many direct mail pieces Hype has created
for the American Medical Association. It
offers the organization's mainstay, the
Directory of Physicians, in two formats.
The copy and design encourage buyers to
select the AMA's new CD-ROM without denigrating
the tried-and-true print version. The piece
is oversized to reflect the amount, depth
and significance of the information. The
Directory sold out.
