We've designed many pieces for Nordstrom, everyone's favorite high-end department store. This direct response package offered Nordstrom charge card customers a co-branded Nordstrom Visa card that would also earn them 5 percent on their purchases. The package had a 4.32 percent response, with some areas pulling as high as 18.91 percent. We're pretty sure this is some kind of a record – especially because a 3 percent return is considered to be an excellent response.