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In less than four
weeks, Hype produced SmartPoint's online
presence, trade show booth and collateral
for the financial services market. SmartPoint,
a high-tech B2B startup, markets its two-way
alerts technology to other companies who,
in turn, offer it to their customers as
a value-added enhancement. To underscore
how transparent and helpful SmartPoint's
technology is to end users, the Web site
is particularly easy to navigate, friendly
and clean. The site also reinforces SmartPoint's
branding and collects vital information
volunteered by visitors.
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