In less than four weeks, Hype produced SmartPoint's online presence, trade show booth and collateral for the financial services market. SmartPoint, a high-tech B2B startup, markets its two-way alerts technology to other companies who, in turn, offer it to their customers as a value-added enhancement. To underscore how transparent and helpful SmartPoint's technology is to end users, the Web site is particularly easy to navigate, friendly and clean. The site also reinforces SmartPoint's branding and collects vital information volunteered by visitors.